Justin G. Reid is a public historian and cross-sector leader in cultural sustainability, advocacy, and philanthropy. As director of community initiatives at Virginia Humanities, he supports cultural heritage-focused partnerships statewide and manages the General Assembly’s African American Cultural Resources Task Force. He previously worked for the Moton Museum & National Historic Landmark in his hometown, Farmville, VA, and oversaw the 2013 opening of Moton’s national award-winning, $6MM permanent exhibition on Civil Rights Era school desegregation and student activism. 

Justin is passionate about decolonial place-based learning, digital and public humanities, and heritage-sustaining economic development, especially in the rural U.S. Upper South. He is a graduate of Johns Hopkins University and William & Mary, and a student co-founder of William & Mary’s Lemon Project on race, public history and memory. He currently serves on the boards of the Center for Nonprofit Excellence and the Virginia Tourism Corporation.